Digital content should be made to be completely accessible. This includes documents, communications, websites and social media.

Digital Content

Ensuring that documents are accessible is extremely challenging. In most organizations, documents are authored by a wide variety of people and many do not have strong technical skills. Often, the volume of documents that are published or circulated is very large. Compounding this challenge, the potential audience for many documents is sure to include people with a variety of disabilities.

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Social Media

Organizations use social media to conduct outreach, public relations, recruit job candidates, encourage workplace productivity and more.  Each social media outlet presents its own challenges for publishing accessible content, and there are specific techniques and work-arounds to be aware of for each one.  Here are some general tips for accessibility of social media in general:

• Use more than one social media channel for conveying your information or message. Provide links to additional ways to access your social media content, such as daily email digests of social media posts.
• Make sure your contact information can be found on your social media account page, such as your website url and the contact for responding to questions.
• Publicize the information for the accessibility programs or teams of the different social media outlets.
• Ensure that your social media content conforms to applicable accessibility standards and requirements.
• Use easy-to-understand language and avoid acronyms.

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